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Market research

To evaluate the effectiveness of our campaigns on an ongoing basis, safefood developed Safetrak, a consumer research programme that measures public awareness of our campaigns along with any food related concerns and their impact on consumer behaviour.


  • Mar 2024

    safetrak 25

    This research conducted between November 2019 and January 2020 highlighted key findings in relation to food safety concerns, healthy eating and concerns about cholesterol, challenges facing households, grocery shopping and meal planning, and the influence of social media on cooking.

    Download safetrak 25

  • Mar 2023

    safetrak 24

    This research conducted between October 2022 and January 2023 highlighted key findings in relation to food price inflation, food safety concerns, healthy eating and challenges facing households, grocery shopping and food planning, air fryers, social media and cooking, online searches for information about food, and what people would like more information about regarding food. 

    Download safetrak 24

  • Mar 2022

    safetrak 23

    The safetrak research was conducted using a CAPI face-to-face methodology for all years with the exception of 2020 when the research was undertaken using a telephone methodology due to the COVID-19 pandemic. This difference in approach should be borne in mind when considering the 2020 results in comparison with other years. Fieldwork was conducted between November 2021 and January 2022 and highlighted findings in relation to food safety concerns, healthy eating, barriers to healthy eating, people's views about their weight, handwashing, and plant-based dairy alternatives.

    Download safetrak 23

  • Mar 2021

    safetrak 22

    Since its inception, the safetrak research has been conducted face-to-face, in-home among a nationally representative sample of adults across the island of Ireland. Due to restrictions in place to prevent the spread of COVID-19, it was not possible to proceed with this methodology in 2020. Therefore, the 2020 safetrak research was undertaken using a telephone methodology.

    The research was conducted between mid November 2020 – mid December 2020 and highlighted key findings in relation to food safety concerns, healthy eating, barriers to healthy eating, people's views about their weight, handwashing and the use of hand sanitisers, vegetarian meat alternatives, portion sizes, antimicrobial resistance, convenience meals, online grocery shopping, and takeaway meals.

    Download safetrak 22

  • Mar 2021

    safetrak 21

    This research conducted between November 2019 and January 2020 highlighted key findings in relation to food safety concerns, healthy eating, barriers to healthy eating, people's views about their weight, handwashing and the use of hand sanitisers, sugar-sweetened beverages, sustainable diets, and food safety in care settings.

    Download safetrak 21

  • Jan 2020

    safetrak 20

    This research conducted in January 2019 highlighted key findings in relation to food safety concerns, healthy eating, barriers to healthy eating, people's views about their weight, food allergies and intolerances, handwashing and sources of information on healthy eating & nutrition.

    Download safetrak 20

  • Jan 2019

    safetrak 19

    This research conducted in January 2018 highlighted key findings in relation to food safety concerns, burgers, meat thermometers, healthy eating, people's views about their weight, folic acid, food promotions and childhood obesity.

    Download safetrak 19

  • Mar 2017

    safetrak 18

    This research conducted in January 2017 highlighted key findings in relation to food safety concerns, healthy eating concerns, burgers, and sponsorship.

    Download safetrak 18

  • Jan 2016

    safetrak 17

    This research conducted in November 2015 highlighted key findings in relation to food safety concerns, healthy eating concerns, folic acid, food skills, shift work and hand washing.

    Download safetrak 17

  • Jan 2015

    safetrak 16

    This research conducted in November 2014 highlighted key findings in relation to food safety concerns, healthy eating concerns, weight loss, healthy food at events, temperature zone and food sensitivity.

    Download safetrak 16



Showing 1-10 of 11 Market research

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