To evaluate the effectiveness of our campaigns on an ongoing basis, safefood developed Safetrak, a consumer research programme that measures public awareness of our campaigns along with any food related concerns and their impact on consumer behaviour.
This research conducted between November 2019 and January 2020 highlighted key findings in relation to food safety concerns, healthy eating and concerns about cholesterol, challenges facing households, grocery shopping and meal planning, and the influence of social media on cooking.
This research conducted between October 2022 and January 2023 highlighted key findings in relation to food price inflation, food safety concerns, healthy eating and challenges facing households, grocery shopping and food planning, air fryers, social media and cooking, online searches for information about food, and what people would like more information about regarding food.
The safetrak research was conducted using a CAPI face-to-face methodology for all years with the exception of 2020 when the research was undertaken using a telephone methodology due to the COVID-19 pandemic. This difference in approach should be borne in mind when considering the 2020 results in comparison with other years. Fieldwork was conducted between November 2021 and January 2022 and highlighted findings in relation to food safety concerns, healthy eating, barriers to healthy eating, people's views about their weight, handwashing, and plant-based dairy alternatives.
Since its inception, the safetrak research has been conducted face-to-face, in-home among a nationally representative sample of adults across the island of Ireland. Due to restrictions in place to prevent the spread of COVID-19, it was not possible to proceed with this methodology in 2020. Therefore, the 2020 safetrak research was undertaken using a telephone methodology.
The research was conducted between mid November 2020 – mid December 2020 and highlighted key findings in relation to food safety concerns, healthy eating, barriers to healthy eating, people's views about their weight, handwashing and the use of hand sanitisers, vegetarian meat alternatives, portion sizes, antimicrobial resistance, convenience meals, online grocery shopping, and takeaway meals.
This research conducted between November 2019 and January 2020 highlighted key findings in relation to food safety concerns, healthy eating, barriers to healthy eating, people's views about their weight, handwashing and the use of hand sanitisers, sugar-sweetened beverages, sustainable diets, and food safety in care settings.
This research conducted in January 2019 highlighted key findings in relation to food safety concerns, healthy eating, barriers to healthy eating, people's views about their weight, food allergies and intolerances, handwashing and sources of information on healthy eating & nutrition.
This research conducted in January 2018 highlighted key findings in relation to food safety concerns, burgers, meat thermometers, healthy eating, people's views about their weight, folic acid, food promotions and childhood obesity.
This research conducted in January 2017 highlighted key findings in relation to food safety concerns, healthy eating concerns, burgers, and sponsorship.
This research conducted in November 2015 highlighted key findings in relation to food safety concerns, healthy eating concerns, folic acid, food skills, shift work and hand washing.
This research conducted in November 2014 highlighted key findings in relation to food safety concerns, healthy eating concerns, weight loss, healthy food at events, temperature zone and food sensitivity.